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The Lobby Includes Pinball Machines, A Local Punk Record Shop Provides A Variety Of New Releases For Sale To Guests And Large Screens Supply A Massive Database Of Where To Go Out.
Over the last decade Oslo's Youngstorget has become the city's music heart with locales, bars, restaurants and record shops creating a vibrant scene in and round the square.
But till the start of this year, visitors flocking to the profuse gigs and events would have been struggling to find reasonable accommodation in the area. This has changed thanks to the opening of the Choice chain's Comfort Express Hotel, a new concept it plans to launch in every Nordic capital over the next three years.
Do not be put off by the name. This is not your average tasteless budget hotel chain. The lobby includes pinball machines, a local punk record shop provides a variety of new releases for sale to guests and big screens supply a massive database of where to go out. Many in-house rock radio stations programmed by two local rock DJs offers a pleasant change to the universal chill-out compilations, which have become the modern identical to Muzak.
Rooms begin at NOK299 ( around £35 ) rising with demand to a maximum of around £115. Costs are kept low by charging for extras which some guests may not require. These include daily towel changes and room cleaning for those staying more than one night (around £10). Check-in is done through touchscreens. "As the check-in is done by the guests, we were not looking for standard receptionists," claims managing director Simen Vinge.
Staff were hired at an audition in the nearby Revolver location, with the 500 candidates for seven positions selected for their understanding of music and the city.
Although the 172 rooms fifty twins, 112 doubles and ten singles are compact and there is a barely "corporate groovy" feel, there are some nice touches such as iPod docks and free Wi-Fi. Guests can also open their room door by sending a text and then holding their mobile to the sensor below the handle.
Designer Lars Helling popped up with the design, which incorporates the cover of a previous church. Nonetheless the owners created Facebook and Twitter communities which they consulted all though its development, inviting input on everything from what to stock in the shop, which mags to offer and even the color schemes.
"Every time we wanted to take a call we asked our proponents on Facebook and Twitter," says Vinge. "We sell a lot of food, drink and mags because our guests asked us to put them there."
The online communities are sustained by offering members free tickets to the plentiful events which have partnered with the hotel since it opened. They include Scandinavia's great music business meeting by:Larm (bylarm.no), Oslo's prestigious ya Festival (oyafestivalen.com) and the Inferno metal gathering (infernofestival.net), with the cellar on occasion used for gigs.
Vinge is close about which bands have stayed at the hotel, but given that there's special entrance for artists playing at the huge Rockefeller locale across the road and ya's impressive line-ups, there are likely to have been some big names.
So far the sole bad behaviour has come thanks to guests attending the huge Sensation rave last April. Vinge describes that weekend as "hectic" with dozens of lagered revellers wearing white "breaking stuff all over the place".
By contrast, he describes the black metal fraternity attending Inferno last May as model customers.
"The only thing we had to cope with was putting a bloke to bed who had passed out in the hallway," he says. "The next day he came with flowers to apologise", writes tagza.com.
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